Facebook has changed the way businesses communicate with people. Marketing is no longer 1-way communication. It is now 2-way communication and that is a good thing for businesses who want to interact with customers. Facebook provides business-to-consumer businesses advantages by encouraging fresh, relevant content; providing a "meeting place" for customers where pictures and other information can be provided and it offers deeper engagement tools and insight analytics that traditional media does not provide. If you already have a Facebook brand page, come to this session to learn some tips on how to maximize your Facebook efforts.